For this series, we redefined what it means to lead the pack, positioning Coach as more than just a brand but as the industry’s playbook. I developed a photo treatment with a gritty, edgy vibe to reflect strength, resilience, and confidence.

Centered on women in sports, the visuals embody a sense of power and pushing boundaries.

The copy aligns seamlessly with this energy: "See Beyond Your Limits," "It’s an Attitude," "Every Player Needs a Playbook," and "champions Needs a Coach." Each line speaks to the drive to excel, with Coach acting as the guide and ultimate companion for every woman striving to break barriers. This is about leadership, confidence, and having the vision to go further.