Spotify X The Sound of Inspiration is a travel campaign that explores the intersection of travel and connection, with its first stop in Loíza. With music inspired by the heart of this vibrant town,  you are able to immerse yourself in the sounds of culture. Known as "The Sound of the People," Loíza offers a profound connection to your inner self. Despite a 40% poverty rate, the wealth of its culture and the pride of its people radiate. Rooted in deep tradition and history, Loíza's music and dance are powerful forms of expression and healing. It's where art and true liberation meet, creating harmony and bridging connections. A hidden gem to some, Loíza is a treasured rhythm and a source of identity and inspiration for all.

my role : asset sourcing, graphic design, photo treatment, copy, art direction