connecting
the culture.
Tasked with crafting a visual identity that hit home with young Black creatives, the mission was clear: create bold, unapologetic, and dripping in cultural relevance. Enter the tagline, "Connecting the Culture" — the centerpiece of the entire message. The aesthetic? Think of Complex magazine's sleekness colliding with Black culture's rawness. The result? A set of visuals that speak directly to the new wave of young content creators, effortlessly impactful and undeniably authentic.
Role: Lead Art Director, Graphic Designer and Copywriter